Virtual Rave aims to contribute to the debate on the possibilities of virtual reality for brand communication in the fashion industry. Using London based womenswear brand Fyodor Golan’s SS17 collection as a case study, I proposed a multimedia virtual reality experience in the Selfridges carpark space to present Fyodor Golan's collection during London Fashion Week. Inspired by 1990s rave culture and rave posters the visual experience aims to promote Fyodor Golan as a forward thinking brand, willing to experiment with innovative ways of brand communication.

Software: Cinema 4D, Adobe After Effects

Motion graphics, DOP: Maria Epoyan

Hair & Makeup artist: Anna Baxter

Model: Shardae-Rose Angel