MODERN ALCHEMY - MASTERS DIPLOMA PROJECT
Modern Alchemy explores the medium of 3D as a tool for fashion communication and challenges the traditional idea of heritage as a brand message to communicate a craft based brand. Modern Alchemy explores outfits and accessories from designer Manimekala’s collection through its textiles, embellishments and accessories that went along with the clothing collection.
Software: Cinema 4D, Adobe After Effects
Creative direction/motion graphics/stills: Maria Epoyan