MODERN ALCHEMY - MASTERS DIPLOMA PROJECT

Modern Alchemy explores the medium of 3D as a tool for fashion communication and challenges the traditional idea of heritage as a brand message to communicate a craft based brand. Modern Alchemy explores outfits and accessories from designer Manimekala’s collection through its textiles, embellishments and accessories that went along with the clothing collection.

2.jpg
4.jpg
6.jpg
1.jpg
12.jpg
3.jpg
9.jpg

Software: Cinema 4D, Adobe After Effects

Creative direction/motion graphics/stills: Maria Epoyan